The influence of TD on business

The pandemic generated an abrupt technological change, giving way to digital transformation. For this reason, companies and businesses have migrated to digital environments to maintain a stable economic future.
Digital transformation is the initiative to use technology to solve traditional business problems; it is also the application of digital capabilities to processes, products and services to improve efficiency, enhance customer value, manage risk and discover new revenue-generating opportunities. This concept also involves culture, organization and operations with the objective of integrating digital tools, processes and human capital in a strategic way.

According to the research of a renowned multinational telecommunications company, for companies in most sectors, the priority during these difficult times was to find ways to stay in touch with their customers and attract new ones, because of this 86% have digital channels such as websites and social networks, and 56% sell products through e-commerce platforms. 

Currently, organizations emphasize that digital transformation is no longer an option but a necessity. Incorporating into their processes the latest technologies and tools such as the cloud, big data, management solutions, cybersecurity, blockchain, internet of things, among others, will allow them to be more productive in highly competitive markets, be modern and carry out a cultural change in their collaborators.

New paths open up with digital transformation 

Digital transformation has become fundamental for society and for companies in general. However, before the arrival of Covid-19, only 14% of companies had a technology plan, which hindered their ability to react and respond to the economic crisis and the challenges that have emerged to date.

That is why digital transformation continues to bring considerable advantages to organizations, here are some of them: 

• Improved data management: In the era of analytics, digital transformation guides us to systems based on machine learning and big data that serve us to gather and store relevant information and thus subsequently facilitate its use and application in different areas of the business, such as business intelligence (BI), information technology (IT), logistics, product, etc. 
• Promotes agility and productivity: Companies can be faster and more efficient thanks to continuous improvement strategies adapted to real-time data and defined workflows to improve communication between different departments supported by cloud solutions and remote use tools. 
• Enriches customer relationships: Digitalization enriches the image of companies and makes it possible to analyze user behaviors more thoroughly and, therefore, to create appropriate strategies for their loyalty. 
• Commitment to innovation: The use of disruptive technologies stimulates creativity and new ways of applying it to procedures that until now had not been considered in the business world. 

Agility in business processes will demand a more powerful use of cloud infrastructures. Opting for hyper-agile, non-traditional applications requires modern architectures based on microservices (software development system that favors the performance and stability of the applications we use) that digital transformation will help us to adapt to our needs. 

For Latin American companies, adopting technological tools is not an easy task, as the main barrier to the digitization of companies has a lot to do with the budget they intend to invest, followed by the lack of qualified personnel in terms of new technological and analytical skills.

On the other hand, it should be emphasized that the advance of digitization will bring significant automation of tasks and new jobs. Upskilling and reskilling will be mandatory for existing professionals and the emergence of new job profiles will be necessary in the coming years.

Gtd accompanies you as your technological ally in the digital transformation of your company. 

Thanks to the use of disruptive technologies, we can solve all kinds of traditional problems that companies may have. This reinvention arises from the need to adapt to change and solve core business problems with innovative technological solutions. 

Gtd implements digital transformation solutions to achieve an efficient adaptation to the changing environment that companies face. Together with us, organizations will have customized solutions in the shortest possible time, and with the support of our experts. 

In Gtd Chile we are aware that digital transformation will help to reorient your business model and that is why we have solutions supported by partners with vast experience in different industries, being leaders in disruptive technologies. We have connectivity, cybersecurity, data center, IT and cloud solutions. Learn how we can help your company to start its Digital Transformation here.

We make technology improve and simplify your life every day.